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  Life, The Universe & everything Hit-Hikers Guide to the Universe  
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THE HITCH-HIKER'S GUIDE TO THE GALAXY

When major highstreet retailer WHSmith had a policy of no Book Display Bins for titles re-issued with new covers a set of covers with real novelty was required

By re-arranging the 'Trilogy in Four Parts' a different central image is discovered.

 
 

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One press one One press two Two press three Three press four  

packaging cult books to meet a marketing challenge