At the moment here is much hoopla about Google+. The new rival to Facebook. It may well be the best thing since the last thing and those who know about such things are happily looking under the hood. There will be reviews aplenty, which will be useful and interesting, but that is not why I write today. I have a question for you . . . Those who have worked with me will already know that I think avoiding plagiarism matters. I also care about giving accurate credit to illustrators, photographers, designers and other contributors. Not claiming perfection but I came into this game via pro bono art direction of The Association of Illustrators magazine and think it is an important principle. In the melée that followed my departure from Pan, a lifetime ago, I was peeved that the crew failed to credit Helen Chadwick on one of my last commissions for Picador, The Second Sex by Simone de Beauvoir. In March 2011 I reformed my website with the splash page Design Works. The eagle-eyed amongst you will have noticed that it also changed the nomenclature to Day-Ellison+ to do three things: Firstly to acknowledge that creative direction involves other contributors. Secondly, reassure client misgivings about hiring a one-man band. And crucially to set up for a forthcoming addition of skills to my store (more in a future post). I also like the way that it typographically developed my hyphenated name to an electrical – & +. What is on my mind is this. Should I drop my new name now that Google+ has come along? My ‘+’ was unveiled 5 months ago and planned around Christmas. I certainly don’t want it thought that I am mimicking Google. Because I am not. And they are a behemoth whilst I am a minnow. Is it fair enough to keep my +? Is it a good idea to? In short, is my Day-Ellison+ a positive now?